[email protected]    844-337-7325

Capitol City Speakers Bureau

Healthcare Speakers

Kristin Baird, RN, BSN, MHA
Customer Service in Health Care: A Grassroots Approach to Creating a Culture of Excellence
Kristin Baird
KEYNOTE FEE:

$5,001 - $7,500

Keynote fee falls within this range. For exact fee, please contact us.
TRAVELS FROM:

Wisconsin
Kristin Baird

Biography


With over 30 years of experience in patient care, healthcare marketing, business development, and administration, Kristin Baird is a talented speaker and consultant with a passion for service excellence. President of the Baird Group, Kristin earned a Bachelor of Science in Nursing from the University of Wisconsin-Madison and a Master’s in Health Services Administration from Cardinal Stritch University in Milwaukee, WI.

Kristin is the author of You Make the Call! Healthcare’s mandate for post-discharge follow up (Golden Lamp Press, 2012), Raising the Bar on Service Excellence: The health care leader’s guide to putting passion into practice (Golden Lamp Press, 2008), Reclaiming the Passion: Stories that celebrate the essence of nursing (Golden Lamp Press, 2004), and Customer Service in Health Care: A grassroots approach to creating a culture of service excellence (Jossey Bass and American Hospital Association Publishing, 2000).

Kristin is the creator of acclaimed online executive leadership course Be the Leader Nobody Wants to Leave – 8 Transformational Skill-Builders for Busy Leaders.  In addition to her work in leadership development and culture transformation, Kristin has designed turnkey programs that improve customer service skills for doctors, nurses, and all frontline staff.  She has worked with hundreds of healthcare clients, including hospitals, medical practices, and long-term care facilities to improve the customer, provider, and employee experience.

Kristin received an appointment from the Secretary of Health to serve on the National Advisory Council for the National Health Service Corps. Her work in Washington is consistent with her passion for excellence. She brings her talent in customer service and marketing to assist the NHSC in serving the underserved.

Kristin Baird

Featured Keynote Programs

Physician/Patient Partnership

Research shows that it’s often the little things that have the greatest impact on the patient experience with their providers. Survey data alone isn’t always helpful in knowing what needs to change. This two-hour session focuses on four best practices to improve provider/patient encounters. Practice scenarios provide opportunities to test skills and get feedback.

Providers will:

  • Examine how patients judge the experience with their provider
  • Define four best practice categories
  • Review and practice specific skills in each best practice category
  • Identify opportunities for performance improvement and set personal goals

Nurse/Patient Partnership

The Nurse/Patient Partnership is a comprehensive, engaging approach to training designed by nurses, for nurses. Interactive content in the staff nurse sessions helps these professionals achieve improved communication and better patient experience, and the nurse leaders’ session shows leaders how to build accountability, provide feedback, and improve nurse retention.

Staff Sessions:

  • Define the desired patient experience and raise empathy for the patient and family
  • Examine how nurses influence the patient experience (and, ultimately, HCAHPS scores)
  • Explore four essentials of a positive, memorable patient experience
  • Review GREAT CARE as a tool for systematically managing patient encounters
  • Practice GREAT CARE using role play scenarios
  • Create a personal action plan for success

Nurse Leader Session:

  • Review the Nurse/Patient Partnership curriculum
  • Examine the nurse leader’s unique role in improving the patient experience
  • Learn a simple but memorable coaching method to hold staff accountable

Power of One: Make your healthcare customer service training stick like glue

So, how do we get your customer service training to stick like glue? Kristin Baird created training modules for healthcare employees that teach essential skills and help them see their individual role in delivering great customer service. Not every person who works in a healthcare organization takes care of patients, but everyone has customers. Each encounter is an opportunity to be the face of the organization. This licensed training product gives you the tools to sustain your own, ongoing, customized classes. Train-the-trainer sessions, led by Kristin, equip your in-house trainers.

Power of One teaches all healthcare staff:

  • The power each person has in shaping the experience
  • How to show empathy in words and actions
  • The behavioral standards for service excellence
  • How to take ownership

Power of One teaches leaders to coach, mentor, model, manage and even hire to build a culture of healthcare customer service excellence.

A+ SERVICE RECOVERY

Every healthcare interaction should foster trust, but sometimes you fail to live up to a patient’s or family’s expectations. These service failures. When managed well, can help turn raging critics into raving fans. Did you know… When a customer has a complaint that is handled well as a service recovery, they are statistically likely to be more of a fan of your organization than if everything had gone well in the first place. Learn how to create lasting supporters with Baird’s A+ Service Recovery Training.

This two-hour, hands-on service recovery training session is designed for healthcare employees at all levels. Baird Group uses stories, examples, and practice scenarios to inspire, motivate, and educate participants on how to spot service recovery opportunities and take appropriate action with confidence.

The A+ Service recovery system is more than a one-and-done training. The packaging includes:

  • Leader training to become service recovery coaches
  • Frontline training to build service recovery skills
  • Guidelines for setting organization-wide expectations and actions
  • Frontline Training

Deep-Dive Culture Assessment: Improving Patient Experience

You’ve got plenty of HCAHPS and employee engagement survey data. You’ve tried all the “best practice” tactics for improving patient experience. So why aren’t you seeing improvements? The answer is in your culture. Kristin Baird’s proprietary culture assessment takes a deep dive into the organizational culture to reveal common beliefs and attitudes that could be supporting the strategy or sabotaging your efforts for improving patient experience and satisfaction. Then we deliver the kind truth. Using interviews, focus groups, mystery shopping and systems review, Baird Group makes an accurate diagnosis of your organization’s culture, helping to guide your steps with a roadmap designed to close the gaps and improve the patient experience.
Kristin Baird

● Featured Reviews

“Kristin Baird has been a valuable partner for us in improving both our patient experience and access. Her training and coaching programs for nurse leaders have helped us make advances in our nurse leader rounding practices. And her mystery shopping program has provided very valuable and actionable data for us to improve the functioning of our call centers.”

Senior Vice President, Patient Services & Chief Experience Officer

“Having a subject matter expert conduct an objective assessment of our culture was invaluable. Kristin delved deeply into our culture and gave us the hard truth about what was keeping us from making progress. Not only did she show us the gaps, she provided the roadmap for bridging the gaps. Kristin entered at an extremely turbulent time for our organization, and her model was crucial in helping us achieve a turnaround. Whether making rounds with executives, coaching department leaders, or holding workshops, her pragmatic approach gave us tools we could use immediately.”

Chief Nursing Officer

“Kristin Baird worked with our physicians and staff to help us improve our skills in achieving an excellent patient experience. Baird’s humanistic knowledge combined with her clinical background gives her voice credibility with our medical staff, nurses and other front-line employees. We have since invited her back several times, and she has really helped us change our culture and approach to how we treat patients and ourselves.”

Chief Medical Officer

“Kristin Baird is at the top of my list when I need a high-quality healthcare speaker. She is engaging and funny while highly informative. We have organizations that request her year after year.”

Association Director
Kristin Baird

Featured Books


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